Search Engine Optimisation or simply SEO is a matter of enhancing your presence extensively in organic (non-paid) search engine results. It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
Why does your website need SEO?
Thanks to globalisation and a large number of competitors in any industry, it’s very important to catch the attention of informed customers who are extensively on Internet. So the higher our site ranks on the search engine results, the higher is our share of attention, which done using SEO.
Here are some features covered under SEO :
- Keyword Optimisation : Come up with a list of keywords that have high search volume less competition and are relevant to client’s business using a keyword planner. Once you insert those keywords at pages of the website that you want to get ranked, build backlinks on these keywords from other sites to yours. You may also get infographics and submit in directories and blogs with your backlink.
- Growing popularity and links from Trustworthy sites : Through links, search engines can not only analyze the popularity of websites but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.
- Usability, User experience and Content enhancement : Factors like Ease of using a site; providing direct, actionable information relevant to the query; accessibility to modern browsers and delivering high content can make or break the game of your site while ranking. Make sure you have the best of them.
- Engagement Metrics : Search engine measure the success of the rankings of result by observing how you engage with them. If you click the first link, then immediately hit the back button to try the second link, this indicates that you were not satisfied with the first result. Search engines seek the “long click” – where users click a result without immediately returning to the search page to try again.